
Once again, Jennie Crusie has brought up an interesting and thought-provoking topic. What defines beauty? What shape of woman is the true definition of a “womanly shape”?
She brings up the latest Dove commercials, the ones that encourage to embrace aging – NOT to hide it. What’s so wrong with a few wrinkles? What’s so wrong with looking older than twenty-five when you are, in fact, over forty? Dove states that “beauty has no age limit” and Jennie certainly agrees:
Okay, this is freaking brilliant marketing for several reasons, not the least of which they’ve just made every product out there labeled “anti-age†the bad guy. I am stunned by the genius behind this concept. But it’s not just neutering the competition that makes this campaign so great; this ad is positive in the way it sells the product and the brand. I’m fifty-seven, and after watching the commercial, I’m loving Dove. And it’s not even the company that makes the chocolate.
Her other post refers to the Spanish cover for her book BET ME. The cartoonish woman depicted clearly has hips. She’s not skinny, not even slender. She’s shapely. She voluptuous. And it’s clear that Europeans embrace fuller sized women. Why does America focus and encourage women the size of bean poles? Jennie says:
Almost makes me wonder if society’s insistence on narrow, childlike hips and its condemnation of the sexual aspects of romance novels don’t stem from the same place: a real fear of the uncontrolled power of women’s sexuality, especially of older women’s sexuality, women who have been around the block a few times and know things.
That’s quite an interesting sentence in varying ways. First off, are women who don’t have fuller hips (but do, indeed, have the narrower ones) less womanly? Are they less in control of their sexuality? I’m sure that’s not what Jennie intended. What we need to say is that women come in ALL shapes and sizes and all of them are beautiful. There isn’t a single one that defines us as a gender.
I find her mention of older women interesting too. Books with older heroines are becoming more and more popular and it’s easy to see why. As women age, they want to read about other women who have power, strength, and the fortitude to survive ordeals. I’m certain there are many women who read romance novels who are tired of reading about the virginal (or not) young, skinny, heroines in our books. Yet, I’ll admit that I continue to write those types of heroines. But you’d better believe I’ll think more and more about my heroine’s figure and age as I create new stories.
Yet, already I create my heroes with an eye for more than just waif-like women. As Andreas in TABOO (by Jordanna Kay) says:
No, all women, no matter their size, had bodies made for worship.
What are your thoughts on the definition of beauty or on reading about older, not-”perfect” heroines?
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